Last Updated: October 2, 2025

Vanakruti ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.vanakruti.com and make purchases through our platform.

1. Information We Collect

1.1 Personal Information
When you interact with our Website, we may collect the following personal information:

Account Information:

• Name

• Email address

• Phone number

• Password (encrypted)

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Purchase Information:

• Billing address

• Shipping address

• Payment information (processed securely through RazorPay)

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Communication Information:

• Customer service correspondence

• Reviews and feedback

• Survey responses

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1.2 Automatically Collected Information
When you visit our Website, we automatically collect:
 

Device Information:

• IP address

• Browser type and version

• Operating system

• Device identifiers

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Usage Information:

• Pages viewed

• Time spent on pages

• Clickstream data

• Referring website addresses

Location Information:

• General geographic location based on IP address

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1.3 Cookies and Tracking Technologies
We use cookies and similar technologies to:

• Remember your preferences

• Understand how you use our Website

• Improve user experience

• Analyze website performance

You can control cookies through your browser settings, but disabling them may affect Website functionality.
 

2. How We Use Your Information
We use collected information for the following purposes:

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2.1 Order Processing and Fulfillment

• Processing and completing your orders

• Sending order confirmations and updates

• Arranging delivery and shipping

• Managing returns and refunds

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2.2 Communication

• Responding to your inquiries and customer service requests

• Sending transactional emails (order status, shipping notifications)

• Providing important updates about our services

• Sending promotional emails (with your consent)

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2.3 Personalization and Improvement

• Personalizing your shopping experience

• Recommending products based on your preferences

• Improving our Website and services

• Conducting analytics and research

 

2.4 Security and Fraud Prevention

• Detecting and preventing fraudulent transactions

• Protecting against security threats

• Enforcing our Terms and Conditions

 

2.5 Legal Compliance

• Complying with applicable laws and regulations

• Responding to legal requests and proceedings

• Protecting our legal rights

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3. How We Share Your Information
We do not sell your personal information. We may share your information with:
 

3.1 Service Providers

• Payment Processors: RazorPay for secure payment processing

• Shipping Partners: Courier services for order delivery

• Technology Providers: Website hosting, analytics, and email services

• Customer Support: Third-party customer service platforms

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3.2 Legal Requirements
We may disclose information when required by law or to:

• Comply with legal obligations

• Protect our rights and property

• Prevent fraud or illegal activities

• Respond to government requests

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3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

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4. Data Security
 

4.1 Security Measures
We implement appropriate technical and organizational measures to protect your information:

• Encryption of sensitive data (SSL/TLS)

• Secure payment processing through RazorPay

• Regular security assessments

• Access controls and authentication

• Employee training on data protection

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4.2 Payment Security
All payment transactions are processed through RazorPay's PCI-DSS compliant payment gateway. We do not store your complete credit/debit card

details on our servers.
 

4.3 Limitations
While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
 

5. Data Retention
We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy

• Comply with legal obligations (minimum 5 years for financial records under Indian tax laws)

• Resolve disputes and enforce agreements

After the retention period, we will securely delete or anonymize your information.
 

6. Your Rights and Choices
 

6.1 Access and Correction
You have the right to:

• Access your personal information

• Correct inaccurate or incomplete information

• Update your account details

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6.2 Deletion
You may request deletion of your personal information, subject to:

• Legal obligations requiring retention

• Legitimate business purposes

• Completing pending transactions

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6.3 Marketing Communications
You can opt out of promotional emails by:

• Clicking the "unsubscribe" link in emails

• Contacting us directly

• Updating your account preferences

You cannot opt out of transactional emails (order confirmations, shipping updates).
 

6.4 Cookie Preferences
You can manage cookie preferences through your browser settings. Note that disabling cookies may affect Website functionality.
 

7. Children's Privacy
Our Website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will promptly delete it.
 

8. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
 

9. International Data Transfers
Your information is primarily stored and processed in India. If you access our Website from outside India, your information may be transferred to and processed in India, which may have different data protection laws.
 

10. Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect:

• Changes in our practices

• Legal or regulatory requirements

• New features or services

We will notify you of significant changes by:

• Posting the updated policy on our Website

• Updating the "Last Updated" date

• Sending email notifications (for material changes)

Your continued use of the Website after changes constitutes acceptance of the updated Privacy Policy.
 

11. Grievance Redressal
In accordance with the Information Technology Act, 2000, and rules made thereunder, we have appointed a Grievance Officer for addressing privacy concerns.
Grievance Officer:

• Name: Customer Care Manager

• Email: info@vanakruti.com

• Phone: +91 99717 00766

• Address: Faridapur Inayat Khan Development Block Bithri Chainpur, Bareilly U.P. - 243123, India

• Response Time: Within 48 hours of receiving a complaint

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12. Compliance with Indian Laws
This Privacy Policy complies with:

• Information Technology Act, 2000

• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011

• Consumer Protection (E-Commerce) Rules, 2020

• Other applicable Indian laws and regulations

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13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Vanakruti
Email: info@vanakruti.com
Phone: +91 99717 00766
Address: Faridapur Inayat Khan Development Block Bithri Chainpur, Bareilly U.P. - 243123, India
For privacy-specific inquiries, write to: info@vanakruti.com
 

14. Consent
By using our Website, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.
 
Your privacy matters to us. Thank you for trusting Vanakruti with your information.